The lack of eco-friendly home products influenced founder Susan Hernandez in her determination to provide earth-friendly alternatives to wasteful products like plastic toothbrushes and liquid laundry detergent. When you purchase a MamaP product, a portion of the sale is donated to one of 6 social and environmental organizations, geared toward ocean conservation, saving bees, empowering women, LGBTQ+ equality, mental health initiatives, and criminal justice system reform. As a bonus, MamaP offsets carbon emissions by partnering with The Ocean Foundation's SeaGrass Grow program to plant seagrasses along coastal areas.